Cover of: Strategic Marketing Planning, 2e | Malcolm H. B. McDonald Read Online

Strategic Marketing Planning, 2e

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Published by Kogan Page .
Written in English


  • Business strategy,
  • Sales & marketing,
  • Marketing - General,
  • Business / Economics / Finance

Book details:

The Physical Object
Number of Pages224
ID Numbers
Open LibraryOL9859159M
ISBN 100749420960
ISBN 109780749420963

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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career by: the planning and implementa-tion processes. Although this is the first section in a marketing plan, it is usually written last. 1 2 3 Star Software, Inc. Marketing Plan I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transi-tion from first-generation to second-generation leadership. Star. Strategic Marketing Management, 3e. Book · January tive, strategic analysis involves the systematic collection, analysis, and interpretation.

The origins of this book can be seen to lie in our earlier book, Strategic Marketing Management: Planning, Implementation and Control. This was first published in , with the second edition appearing five years later and the third edition in The very positive response that we received. 'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of 5/5(1). Jan 05,  · Synopsis The completely revised and updated 3rd edition of the hugely successful "Strategic Marketing: Planning and Control" continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the 4/5(5). Strategic Market Planning is an ongoing process through which the company creates marketing strategies and plans its implementations in the target market. The process taken into account the current position of the company, helps in identifying the promotional opportunities & then evaluating these opportunities. Target market is identified through comprehensive research.

Strategic Marketing Management: Building a Foundation for Your Future 4 • Customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment (Lehmann and Winer ). Chapter 2: Strategic Planning The Value Proposition Components of the Strategic Planning Process Developing Organizational Objectives and Formulating Strategies Where Strategic Planning Occurs within Firms Strategic Portfolio Planning . Aug 01,  · Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process/5. SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples Brand: Cengage Learning.